IAN LA BELLE
Hyatt Hotels Corporation
Lead Visual and Interactive Designer
World of Hyatt
January 2017 - Present
Lead UI/UX Designer for the World of Hyatt loyalty program. Responsible for creating personalized experiences for new and existing loyalty members.
Creating personalized experience through Analyzing User and market research. Creating wire frames, providing a visual experience and working with developers through testing and production.
Responsible for maintaining World of Hyatt’s Digital Brand standards by collaborating with Developers, other Interaction and Visual Designers, Product Owners, Copywriters and the appropriate Stakeholders.
Gather Mobile Pay
June 2014 - January 2017
Managed design and production of brand communication, identity messaging, structure, communications systems, responsive website design, building and coding micro website, build mobile app.
Collaborated with all Directors of the RewardMyWay team to deliver bi weekly application updates for iOS and Android.
Develop a clear and concise brand eco-system of consistent brand messaging to merchants and consumers alike across a spectrum of digital and print materials.
Responsible for moving the brand forward with the latest design trends and UI/UX enhancements to keep RewardMyWay at the forefront of the mobile app field.
Web & Digital Designer
November 2012 - June 2014
Assisted in designing and prepping digital and print assets such as: mobile & tablet applications, digital banners, image quality control, inflight menu, airport terminal banners, internal airport messaging displays.
Managed the daily output of news and internal flight statistics though United’s CMS.
Worked with different departments to create and update website design and organization.
Lead efforts to establish a more robust user experience for employees by transitioning a monthly internal print publication into a interactive micro website through elevated branding, logo treatments.